Ly Tran is the Founder of stiletto collective, established in 2021. stiletto is a minority, woman-owned business & creative~media cooperative. Her mission, along with her collective's, is to help brands of all sizes elevate who they are through creativity in media + data and authenticity in voice + content.

Before creating stiletto, she was an essential part of building Proof Advertising. Under her tenure at Proof, the agency was selected as Ad Age's Small Agency of The Year, not once, but five times. For her ingenuity, innovation and individual contributions, she was also honored as one of Ad Age's Women to Watch and recognized by Campaign US's Digital 40 over 40. She has spoken at countless conferences: 4A's, Ad Age, ANA, AWAW (Ad Women for All Women), BOLO, CES, Digiday, DAA (Digital Advertising Alliance), Mediapost, PRSA, SXSW, US Travel's ESTO, and more.

Prior to pursuing the independent ad life, Ly built full-service digital advertising and media disciplines for publicly held companies like BBDO West Los Angeles and McCann-Erickson Southwest. She also helped Grey Advertising bring to life a speciality spin-off Grey Entertainment. Before that, she majored in advertising and minored in art history at Emerson College in Boston. So, 28+ years later, she's still doing what she loves and does best.